Overview:

Damarc Travels and Tour is a travel agency seeking a strong brand identity and an industry-based digital marketing strategy to improve sales, enhance social media presence, and optimize SEO. This case study outlines the approach used, including a SWOT analysis, strategic execution, competitor analysis, and the impact on sales over 12 months.

Objectives:

The primary objective of this digital marketing strategy was to establish a strong online presence for Damarc Travels and Tour, increase brand awareness, and drive customer acquisition through data-driven marketing initiatives. The key goals included:

• Enhancing brand visibility and recognition in the competitive travel industry.
• Increasing website traffic through improved SEO and PPC strategies.
• Boosting social media engagement and audience interaction.
• Reducing customer acquisition costs through optimized marketing campaigns.
• Improving customer retention and loyalty via email marketing.
• Strengthening credibility through influencer collaborations and competitive analysis.

Challenge:

Weak brand identity leading to low customer recognition.

Inconsistent social media engagement and low follower growth.

Poor SEO performance resulting in low organic traffic.

Limited customer conversion despite traffic inflow.